by Beth Johnson | Apr 11, 2024 | App Articles, Survival Kit, The Latest, Writing Help
If I had a dollar for every shot of generic video in a story, I would be rich, on the beach living the high life! It’s so common, it’s almost become accepted in the industry. And that’s a big mistake because generic video does nothing to help viewers trust that you...
by Beth Johnson | Jun 17, 2022 | App Articles, Management Issues, Producing, The Latest, Writing Help
The TV news industry is in flux. Crisis point: finding and retaining producers. Consider this: Your job will remain if reporters are phased out in the digital age. There is always a need for content finders and editorial context. Producers must be the best truth...
by Beth Johnson | May 24, 2022 | App Articles, Management Issues, Political Hotbed, The Latest
I don’t usually show statistics. But this number below, the impressions really set me aback a bit. I chewed on what it could mean for a bit. I know that there are a lot of journalists that lay low and do their jobs no matter how short-staffed and no matter the...
by Beth Johnson | Jul 26, 2021 | App Articles, Know Your Newsroom, Producing, The Latest
In the past few weeks, I have seen several posts on LinkedIn either asking where are producers, or appeals from stations and broadcasting groups that frankly as of even a year ago would never have to worry about enough applications. This isn’t a surprise to me, since...
by Beth Johnson | Apr 9, 2021 | App Articles, Survival Kit, Writing Help
Our cliche list is still the most read section of Survive: 10 years later! So it seems like a good time to remind of a few ways to avoid cliche writing. In the past, we’ve discussed trimming words away, to eliminate a cliche. We discussed reading copy aloud in...
