by Beth Johnson | Apr 1, 2013 | App Articles, Meteorologist, Social Awareness
With spring storm season here, I was eager to watch the locals show off their meteorologists and storm coverage during a recent tornado warning. It was a weekend. A nationally televised sporting event was happening in town, one channel had a NASCAR race running and...
by Beth Johnson | Nov 1, 2011 | App Articles, Know Your Newsroom, Meteorologist
Yes, this is a stereotype. The meteorologist is going long, again… and again… and… well you get the picture. The thing is, this really does happen a lot. You are given 2 minutes, but take 2 and a half or 3. The exasperated producer asks you why and you tell...
by Beth Johnson | Sep 14, 2011 | App Articles, Know Your Newsroom, Meteorologist
It is no secret that meteorologists are often the number one reason viewers tune in for newscasts. Still the weather section of rundowns is not always getting the numbers it used to. There are several reasons for this. Let’s take a look at one that can be tricky to...
by Beth Johnson | Jun 30, 2011 | App Articles, Honing Skills, Know Your Newsroom, Meteorologist
My career began covering a major flood. I was a one man band, standing knee deep in floodwater, sandbagging in between shooting packages. I also learned how the power of video combined with a knowledgeable meteorologist can captivate audiences. Then, through the...
