by Beth Johnson | Feb 18, 2016 | App Articles, Survival Kit, Tease Writing
The teases section on Survive is consistently the most read section. Frankly tease writing is not as natural for journalists. It involves different skill sets and we go in depth on those. But there is a basic teasing question that you must ask yourself every time, to...
by Beth Johnson | Dec 7, 2014 | App Articles, Survival Kit, Tease Writing
The teases section on this website continues to be the most visited section outside of the cliche list! As I looked back through the articles, I realized a very important element has not been addressed. That element: How do you pick which stories to tease in the first...
by Beth Johnson | Jun 18, 2014 | App Articles, Survival Kit, Tease Writing
Once you start to get creative with teases, it is natural to be drawn to add elements like sound. Sound can be an effective way to grab a viewers attention. It also is often seriously misused. So here are some rules when using sound in teases to help you stay on...
by Beth Johnson | May 15, 2014 | App Articles, Survival Kit, Tease Writing
More and more reporters are being asked to do live teases. The producer isn’t trying to get out of work necessarily, this is a great marketing tool to show you have live crews everywhere in the DMA or at least in a key place. But these teases need to be more than a...
by Beth Johnson | Oct 16, 2013 | App Articles, Social Awareness
A Philly anchor’s recent twitter tease about a real life shootout and the hit show “Breaking Bad” has set off a lot of discussion. In this case, I am going to look more closely at creative ways to tease on Twitter, without potentially crossing the line. Fact is,...
