by Beth Johnson | Feb 18, 2016 | App Articles, Survival Kit, Tease Writing
The teases section on Survive is consistently the most read section. Frankly tease writing is not as natural for journalists. It involves different skill sets and we go in depth on those. But there is a basic teasing question that you must ask yourself every time, to...
by Beth Johnson | Dec 7, 2014 | App Articles, Survival Kit, Tease Writing
The teases section on this website continues to be the most visited section outside of the cliche list! As I looked back through the articles, I realized a very important element has not been addressed. That element: How do you pick which stories to tease in the first...
by Beth Johnson | May 15, 2014 | App Articles, Survival Kit, Tease Writing
More and more reporters are being asked to do live teases. The producer isn’t trying to get out of work necessarily, this is a great marketing tool to show you have live crews everywhere in the DMA or at least in a key place. But these teases need to be more than a...
by Beth Johnson | Jan 14, 2013 | App Articles, Survival Kit, Tease Writing
Whenever I publish an article on teases, journalists talk it up on Facebook and Twitter. Teases, as I have said before, are not natural to us newsies. So we have plenty to discuss because teases are a completely different writing style. I asked on FB and Twitter: ...
by Beth Johnson | Jun 6, 2011 | App Articles, Producing, Survival Kit, Tease Writing, Writing Help
If you ever wondered why you see producers sitting at their desks mumbling to themselves, then pacing in a hallway, this is it. Teasing the story that seems like it just won’t end. The rising flood waters waiting to crest, the trial that drags on forever, the storm...
