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Taking ownership, from the first line of the anchor intro

by Beth Johnson | Dec 6, 2011 | App Articles, Reporting, Survival Kit, Writing Help

Reporters, I know this is a big pet peeve.  The producer writes the anchor intro or rewrites it and steals all of your thunder, just gives away the big surprise or the really good stuff in your package.  That’s why I am writing this article my friends.  Good...

Game on: Secrets to raising the roof during sports.

by Beth Johnson | Oct 11, 2011 | App Articles, Honing Skills, Survival Kit, Writing Help

No doubt being a sports anchor isn’t what it used to be.  You can’t just put up highlights and scoreboards and survive.  Many are being asked to one man band.  Some stations are getting rid of sports departments and many others have already done it.  Yet sports still...

Ah-ha! What Meteorologists Can Learn From Story tellers.

by Beth Johnson | Sep 14, 2011 | App Articles, Know Your Newsroom, Meteorologist

It is no secret that meteorologists are often the number one reason viewers tune in for newscasts.  Still the weather section of rundowns is not always getting the numbers it used to.  There are several reasons for this. Let’s take a look at one that can be tricky to...

Why photographers are a reporter’s best friend.

by Beth Johnson | Jun 16, 2011 | App Articles, Getting Along With Peers, Know Your Newsroom, Political Hotbed, Reporting, Videography, Writing Help

Chinese philosopher Mencius said:  "Friendship is one mind in two bodies."  This is the basis of why I tell young and/or inexperienced reporters that their best “friends” in a newsroom should be the photographers they work closely with every day.  Being of...

Storytelling on a dime.

by Beth Johnson | May 18, 2011 | App Articles, Honing Skills, Reporting, Survival Kit, Videography, Writing Help

You hear it all the time.  Reporters and photographers say something to the effect of:  “Storytelling is great and all, but I’ve got too much to do and I don’t have time for that stuff.”  And while I understand where those comments come from, I don’t buy it.  TV news...

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