by Beth Johnson | Apr 3, 2012 | Anchoring, App Articles, Producing, Reporting, Writing Help
You would think asking questions would be the easiest part of a TV journalists job. We are paid to ask them all day long, so we should be experts, right? Yet it is nearly impossible to watch a newscast and not see very strange and uncomfortable Q and A’s. We...
by Beth Johnson | Mar 29, 2012 | App Articles, Honing Skills, Reporting, Survival Kit
It can make or break a story if it isn’t done correctly. It can also capture the essence of what you’re trying to convey and draw your audience in like the earth’s gravitational pull. Interviews are the foundation of good reporting. They are the best way of...
by Beth Johnson | Jan 31, 2012 | App Articles, Survival Kit, Writing Help
When I ask journalists what they want to improve on most, I am usually told writing. Yet the more newscasts I watch, the more I am struck by the sheer number of basic mistakes that make it on air. (Don’t feel badly, this even happens on the network level) One cannot...
by Beth Johnson | Sep 14, 2011 | App Articles, Know Your Newsroom, Meteorologist
It is no secret that meteorologists are often the number one reason viewers tune in for newscasts. Still the weather section of rundowns is not always getting the numbers it used to. There are several reasons for this. Let’s take a look at one that can be tricky to...
by Beth Johnson | Sep 6, 2011 | App Articles, Social Awareness
No doubt about it, Twitter is a fascinating place to track news people. Stations are pushing journalists to tweet. It’s super easy and quickly reaps rewards that stroke your ego. You cannot help but tweet nowadays and promote your work and yourself. We have spent...
