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How the Trayvon Martin case can help define your news career.

by Beth Johnson | Apr 10, 2012 | Honing Skills, Survival Kit

By now you have read plenty about this case.  You may have even written and/or voiced over stories about it.  There are a lot of compelling articles that explain what we TV journalists have done right and especially wrong while covering the Martin shooting.  I am not...

Make your sell: How to effectively pitch story ideas.

by Beth Johnson | Mar 20, 2012 | App Articles, Honing Skills, Reporting, Survival Kit

After years of excruciatingly long and painfully tedious story idea meetings, it is time to decode what management and producers want to hear during content pitches.  Reporters, you deserve a fair chance to get the story you want to do on the air.  You just have to...

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