by Beth Johnson | Nov 1, 2011 | App Articles, Know Your Newsroom, Meteorologist
Yes, this is a stereotype. The meteorologist is going long, again… and again… and… well you get the picture. The thing is, this really does happen a lot. You are given 2 minutes, but take 2 and a half or 3. The exasperated producer asks you why and you tell...
by Beth Johnson | Sep 14, 2011 | App Articles, Know Your Newsroom, Meteorologist
It is no secret that meteorologists are often the number one reason viewers tune in for newscasts. Still the weather section of rundowns is not always getting the numbers it used to. There are several reasons for this. Let’s take a look at one that can be tricky to...
by Beth Johnson | Aug 17, 2011 | App Articles, Management Issues, Political Hotbed
A producer recently Tweeted me asking for an article on how to build a relationship with News Directors. Frankly, I could write a book on that subject! But there are some basics easily put into a short blog. First, you need to know, access to your ND varies greatly...
by Beth Johnson | Jun 30, 2011 | App Articles, Honing Skills, Know Your Newsroom, Meteorologist
My career began covering a major flood. I was a one man band, standing knee deep in floodwater, sandbagging in between shooting packages. I also learned how the power of video combined with a knowledgeable meteorologist can captivate audiences. Then, through the...
by Beth Johnson | Jun 8, 2011 | Anchoring, App Articles, Management Issues, Political Hotbed, Producing, Reporting, Videography
Many TV stations, like many football programs are constantly changing the “coach.” If the ratings don’t go up quickly the news director is gone. That means a new chance to be fired, since the new boss will want to make an impact right away. First impressions truly...
