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Tweeting About WX Coverage: How To Stand Out

by Beth Johnson | App Articles, Meteorologist, Social Awareness

With spring storm season here, I was eager to watch the locals show off their meteorologists and storm coverage during a recent tornado warning. It was a weekend. A nationally televised sporting event was happening in town, one channel had a NASCAR race running and...

Your Weathercast is going long again! How meteorologists can rein it in.

by Beth Johnson | App Articles, Know Your Newsroom, Meteorologist

Yes, this is a stereotype. The meteorologist is going long, again… and again… and… well you get the picture.  The thing is, this really does happen a lot.  You are given 2 minutes, but take 2 and a half or 3.  The exasperated producer asks you why and you tell...

Ah-ha! What Meteorologists Can Learn From Story tellers.

by Beth Johnson | App Articles, Know Your Newsroom, Meteorologist

It is no secret that meteorologists are often the number one reason viewers tune in for newscasts.  Still the weather section of rundowns is not always getting the numbers it used to.  There are several reasons for this. Let’s take a look at one that can be tricky to...

The Weather Authority: Common links between incredible TV meteorologists

by Beth Johnson | App Articles, Honing Skills, Know Your Newsroom, Meteorologist

My career began covering a major flood.  I was a one man band, standing knee deep in floodwater, sandbagging in between shooting packages.  I also learned how the power of video combined with a knowledgeable meteorologist can captivate audiences. Then, through the...

“Thank you sir, may I have another”: How to handle newsroom hazing.

by Beth Johnson | Anchoring, App Articles, Getting Along With Peers, Meteorologist, Political Hotbed, Producing, Reporting, Videography

Newsrooms are notorious for hazing.  It happens often in larger markets, but we’ve seen it in small markets too.  You have to prove to coworkers that you deserve the job.  You don’t truly have friends in the workplace. Everyone is out for themselves.  Why?  Because so...

Help! I’m in over my head.

by Beth Johnson | App Articles, Honing Skills, Meteorologist, Producing, Reporting, Survival Kit, Videography

This can be hard to admit, but it happens to everyone.  Cold sweats, waking up dreaming of your live shot or newscast crashing are all part of the gig.  Getting chewed because you cannot complete all of your work happens, especially with more stations lumping on extra...
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